How to set up Product labels and badges using Metafield?

If you need to display a product-based or variant-based label on many products, metafields help you bypass Shopify’s 50-product limit for manually applied labels. Wanna know how to do so? Kindly follow the step-by-step below on how to set it up

Step 1: Create a Product Metafield

• Go to Shopify Admin > Settings > Metafields and metaobjects > Products.
• Click Add definition and create a new metafield.
• Set the metafield Type to Single line text - one value (this is the only accepted type).
• Save the metafield.

If you need more detailed guidance, check this out 👉 How to create Product metafields.

Step 2: Input Metafield Values

• Go to Shopify Admin > Products.
• Click on a product you want to add a label for.
• Scroll to the Metafields section and enter the label text for the created metafield.
• Save the product.

Step 3: Enter the Metafields key in Theme Settings

• Open the Theme Editor.
• Go to Theme Settings > Product Labels and Badges.
• In the Metafields used in labels field, enter the namespace and key of the created metafield.
• To add multiple custom labels, enter each metafield key on a new row.
• Click Save.

Step 4: Add a block under the Product Labels and Badges section

• In the Theme Editor, go back to the Sections tab.
• Under the Overlay group, click on Product Labels and Badges.
• Click Add Block and choose one of the following:
• • Text Label
  • Sale Label
  • Sold Out Label
• Click on the newly added block to edit it.

Step 5: Set Up the Label Content

• In the Content field of the label block, fill in the metafield key you entered into Theme Settings in Step 3 above, using the format:

⚠️ *Note*: The metafield key is a variant, you can add other variants into the Content field, as specified in this guide. 

• Click Save.

Your product labels will now dynamically display based on the metafield values you entered.

Updated on: 12/03/2026